A Philosophy of Instructional Design

Acknowledgment

The inspiration for this post comes from Temitope Ogunsakin and his comment on this post where he asks “What would you say is your Instructional Design philosophy?”. This post is by way of answering his question.

Objective

The objective of this philosophy is to make the learning experience as easy and enjoyable as possible for the learner. This has two outcomes. Firstly, it maximises the effective of the learning experience for the learner. It also fulfills part of the social contract between educator and learner, that of mutual respect.

This philosophy uses a number of guidelines as a way of meeting that objective. Discerning readers will notice that I have avoided using the word “rules”, as rules tend to be prescriptive and thereby interfere with reaching the objective.

Assumptions

This philosophy makes a number of assumptions about the learner. At the risk of perhaps stating the obvious, it may be worthwhile making those assumptions explicit, and it provides readers with an opportunity to challenge those assumptions.

All Learning is Built on Previous Knowledge

While the claim “All learning is built on previous knowledge” may seem bold, and it sidesteps the question of how babies start acquiring knowledge, I would argue that it is a useful starting point for discussing later learning. By way of example, the teaching of grammar relies on learners being able to recognise sentences, which in turn relies of the recognition of words. In a similar fashion, the ability to use money relies on (among other things) the ability to recognise and understand the meaning of digits.

Different Learners Learn at Different Speeds

It is perhaps a common mantra that different learners learn at different speeds, so it is worthwhile checking a few sources to see how widespread this view is. A quick search on Google found this from the Board of Studies Teaching & Educational Standards NSW, this from the Australian Curriculum, Assessment and Reporting Authority, and this from the New England Complex Systems Institute, all of which support this view.

Adults and Children Learn Differently

Adults bring a number of skills and personal attributes into the learning situation that can be harnessed to good effect. These include, but are not limited to, life experiences across a wide range of subjects, independent research skills, and a thorough grasp of what they want to achieve from their learning.

All Learning Requires the Sharing of an Idea

With the claim “All learning requires the sharing of an idea” I can see readers saying “But what about psycho-motor learning? And affective learning?”. While subjects such as pure mathematics and philosophy are entirely cognitive, and the claim is unlikely to be challenged in those arenas, I would also argue that “the idea comes first” in both other areas. In the case of psycho-motor skills, the idea is often shared by way of demonstration, and followed by learner practice Examples include how to use a hammer, how to drive a car, and how to use a paint brush. With affective learning, the idea is often first shared by asking a question: “How would you feel if …?”, followed by a discussion. Agreeing the ground rules with a new cohort is another example.

Tasks Analysis

I have designed and used task-analysed teaching material from nearly 20 years, and I have found it to be one of the most effective tools in my educational toolkit. I have found that the ideal length of a learning task is between five and 15 steps.

The Guidelines

  • Audience identification: Unless I have a very good idea about what the learners already know, and what it is that they wish to learn, I have nothing to work with: I have no foundations upon which to present new ideas, and I have no direction as to which ideas I should choose. By way of example, I delivered learning in Microsoft project a group of older people who were experienced project planners using manual techniques and who wanted to learn how to use Project instead.
     
  • Matching the learning material to the learners’ existing knowledge base: Using the same scenario as above, I learned that my audience were in the business of installing water distribution infrastructure, so examples, exercises and questions about pipe laying, construction of pumping houses and supply of electrical power were obvious choices.
     
  • Bite sized chunks of learning: My comment on the ideal size of task-analysed activities translates well into other learning activities when it comes to planning the amount of material to be shared between signposts. Even in an extended whole group discussion, the learners themselves can raise such signposts, and the learning goes on to new ideas.
     
  • Structure: I regard structure as crucial. This is a direct consequence of the idea that learners build their new understanding on the foundation of previous knowledge.
     
  • Humour: Humour can be used tool, though not all learners seem to recognise it at the time. One cohort only came to understand the significance of a Mr Thread as the CEO of the Brazil Nut and Bolt Company in their coursework once they had finished their exams. Other humour can be injected ad lib while speaking.
     
  • Personal relevance: Without personal relevance, the learning material is likely to be less effective. The mathematics of the motor car was so interesting to one youth-at-risk that it turned his life around and he became a productive member of society.
     
  • Relevant technologies: The idea of of using technology as a ploy to engage students strikes me as at best silly. Having said that, I will make heavy use of technology where it is relevant. With the Microsoft Project course, it was appropriate to make the following design decisions:
    • All the learning materials, apart from Microsoft Project itself, were entirely web-based. There were no paper handouts.
    • All learners had individual computers, each with a copy of Microsoft Project already loaded.
    • All learners were invited to bring one of their current projects along with them using whatever technology suited them.
    • All learners were expected to work with both Microsoft Project and the web-based learning materials open on their computer at the same time.
    • All learners were expected to leave the course with a fully functional copy of one of their projects in Microsoft project.

    For the record, the course was extremely successful.

  • Immediate feedback: Some subjects, such a computer programming, Excel and Microsoft Project, have immediate feedback as an inherent quality of the product being learned. Immediate feedback is now normally built into web pages where this is relevant. When I write such pages, I build in such feedback at the design stage.
     

A Final Comment

I would never present all of the above as a single serving to anybody who was learning about instructional design. Having said that, it would not surprise me if experienced instructional designers read it in less than a minute, and then wanted to add their own ideas to the material presented here.

An Essay on Instructional Design

Acknowledgments

I thank both Jo Hart (Twitter @JoHart, blog johart1.edublogs.org/) and Michael Graffin (Twitter @mgraffin, web site www.mgraffin.com/) for inspiring me to write this post.

On Learning About Instructional Design

When Jo mentioned instructional design in conversation, I realised that while I was acquainted with the term and that it was to do with designing and building educational experiences for learners, I was quite ignorant of exactly what it is that constitutes instructional design, and I regarded this as a quite unsatisfactory state of affairs. A little bit of research soon threw up the following resources:

As I worked my way through these articles, I realised that I had been here before 40 years ago, though in a different context. I was looking at how systems are first analysed, and then designed.

On Analysing Systems

In the business context, the phrase “systems analysis” means producing a model of how part or all of the business works, usually with a view to improving the way that the business operates. This is then followed by “systems design” with the outcome that existing systems are modified to meet the current business objectives, usually increased profits in the case of commercial business.

Translating this into the educational arena, this means producing a model of how education works at the classroom level, and then designing educational experiences to meet the current educational objective, to wit better educated people.

Further Comparison

There are many formal systems for undertaking systems analysis in the business context. This matches the plethora of models of how people learn.

There are many systems design methodologies in the business context. Again the same is true in the educational context: one has only to look at the differing viewpoints in the five links above.

As one trainer in systems analysis and design once said to a class of which I was a part, it is about having a toolbox of methods, and choosing an appropriate method for the situation that you are currently looking at. I think the same holds in the educational context.

The Author’s Toolbox

The concept of instructional design is relevant to all three domains of learning: affective, psycho-motor, and cognitive. However, due to my limited experience in two of them, I address only the cognitive domain.

The model of learning that is presented below results from using the following tools:

  • Observing how learners succeed, and how learners fail, when going through a learning activity.
  • Observing learners’ emotional responses to a range of learning environments and learning activities.
  • Observing the differences in knowledge between different learners in the same cohort.
  • Observing the different rates at which different learners learn.
  • Observing the different different types of question asked by learners of different ages.
  • Observing how students react to different styles of presentation.
  • Observing group dynamics
  • Observing how learner motivation changes over time, and considering what might be causing those changes.
  • Observing how understanding of high school mathematics is dependent on understanding previous concepts.
  • Observing similarities and differences between academic endeavour and commercial endeavour.
  • Observing change of subject matter over time.
  • Asking questions.

A Model of Learning

I claim to have some learning in the areas of mathematics and of information technology, and I use both contexts in what I am about to say.

It seems to me that it is impossible to have the concept of a fraction until you have grasped the concept of a whole: there is a whole cake, take a piece out of it, and you have a fraction of a cake. The same applies to information technology: until you are acquainted with spreadsheets, the term “cell address” is meaningless. In both cases, understanding the second idea is crucially dependent on having a good grasp of the first idea. This is a constructivist approach.

There is also the question of “Why bother to learn?”, this addressing the issue of student motivation. This plays a crucial part when it comes to designing delivery activities and materials.

Relevance of information also plays a part. Applied mathematics changes very slowly, while practice in information technology changes very rapidly. Information that was relevant 10 years ago may be entirely irrelevant today: the floppy disk serves as a paradigm for this. This has implications not just for the professional development of educators, but also for the materials that they use.

The way that learners prefer to study also differ. At one extreme, there are learners who much prefer to work through a learning activity on their own. At other extreme, some learners need a lot of support from their teachers and peers.

Devices for Developing Learning Activities and Materials

The ideas offered below are neither complete nor prescriptive. They again come from my toolbox. Readers must decide for themselves which of those ideas are relevant to their own context.

  • Identifying goals, sub-goal, and sub-sub-goals until you end up with something small enough to be a single learning activity. Verifying that the sequence in which the material is going to be present is logical. This is an iterative process that continues until the summative assessment, if any.
  • Project management:
    • establishing existing levels of knowledge in the learners
    • identifying which learning goals will be achieved by when (aka scheduling)
    • identifying the human resource implications (crucial if you happen to be team teaching)
    • identifying costings where appropriate.
  • Identifying the resources needed for any learning activity, and either locating same or preparing your own.
  • For every planned learning activity, checking the following:
    • relevance
    • completeness
    • correctness, particular for task-analysed activities
    • unambiguousness
    • accessibility
  • Incorporating feedback from the learners into existing and planned learning activities.

In light of the increased use of information technology in learning activities, it is perhaps worthwhile going into some detail about making online learning activities more accessible. At the risk of stating the obvious, merely converting an existing printed document into an online form does nothing to increase the accessibility of the material being learned. The advantages of an online learning environment include, but are not limited to:

  • Immediate feedback on assessment tasks
  • Access to live data
  • Increasing or reducing the challenge presented to the learner on the basis of the learner’s answers (adaptive assessment)
  • Opportunities for independent research
  • Choice of route towards a learning objective
  • Audio and video material
  • Being updated for new information – current news stories are relevant here
  • Being updated for correctness

The choice of route towards a learning objective takes on an even bigger role in online learning. While printed material tends to very linear, online learning lends itself to having multiple pathways, so signposting becomes very important.

An Invitation

Please add your observations and additions in the Comment box below. Thank you.